---
title: How to Promote Your Event Successfully
description: "You do not need advanced marketing skills to promote your event. These practical steps can help more people find your event and buy tickets. ## **Step 1: Promote your event on Facebook** ### Create a public Facebook Event - Add…"
url: "https://frontdoorplus.com/help/how-to-promote-your-event-successfully/"
updated: "2026-09-10"
category: Event Organizers
---

# How to Promote Your Event Successfully

You do not need advanced marketing skills to promote your event. These practical steps can help more people find your event and buy tickets.

## **Step 1: Promote your event on Facebook**

### Create a public Facebook Event

- Add your event ticket link in the Add Tickets section of the event setup
- Use a clear image and simple event details
- Ask committee members and volunteers to select Interested or Going
- Keep the event public so more people can find it

[https://www.loom.com/embed/65377bfda9324cdaab68da9205833150](https://www.loom.com/embed/65377bfda9324cdaab68da9205833150)

### Add a Get Tickets button to your Facebook Page

1. Open your Facebook Page and select the three-dot menu near the top right.
2. Select Add Action Button.
3. Select Get Tickets, then select Next.
4. Select Link on Website and paste the FrontDoor+ event link from the Promote section of the Admin Portal.

[Open the FrontDoor+ Admin Portal](https://portal.frontdoorplus.com)

[https://www.loom.com/embed/a6509cdc77b140518f45a790906d7a46](https://www.loom.com/embed/a6509cdc77b140518f45a790906d7a46)

### Share posts containing the ticket link

- Include the ticket link in the post
- Avoid posting the link only in the comments
- Use a simple caption that explains what is happening and why it is exciting
- Tag partners who may share your post, including sponsors, vendors, performers, your venue, and FrontDoor+

[https://www.loom.com/embed/d116c786ff3341c698474c0867c80069](https://www.loom.com/embed/d116c786ff3341c698474c0867c80069)

### Post in local Facebook groups

Look for groups such as:

- What's happening in your town
- Local events this weekend
- Things to do in your region

Share your event with the ticket link. This is a free way to reach people in your area.

### Monitor the comments

Delete comments from fake profiles offering to sell extra tickets. This helps protect guests from scams.

## **Step 2: Promote your event on Instagram**

- Use simple, bright images. Photos of people, animals, food, or attractions at your event often perform best.
- Add the ticket link to your bio with a short note such as Buy Tickets.
- Post reminders and Stories about early bird pricing, one-week countdowns, behind-the-scenes activity, and reasons to buy today.
- Ask committee members to like and share your posts.

## **Step 3: Add the ticket link to your website**

- Use a large Buy Tickets button near the top of your homepage
- Link directly to the FrontDoor+ event page
- Add the link to event or schedule pages
- Keep event information simple and consistent
- For a dedicated event page, one image, a few details, and a prominent Buy Tickets button are enough

## **Step 4: Contact community and tourism partners**

Look for organizations that promote things to do in your area, including:

- Tourism boards
- Municipal websites
- Local radio stations and newspapers
- Community bulletins
- Regional event listings
- Local bloggers or influencers

Send them:

- Event name
- Date or dates
- One event image
- Ticket link

Many organizations will share the event for free.

## **Step 5: Use posters signs and QR codes**

The FrontDoor+ Promote screen provides a QR code for your event. Add it to:

- Posters
- Signs
- Handouts
- Bulletin boards

People can scan the code with their phone and buy tickets immediately.

## **Step 6: Ask your committee to share**

Ask each board member, director, or volunteer to share the event link on Facebook or Instagram. Their combined networks can help the event reach many more people.

## Need help with promotion

If promoting an event is new to you, FrontDoor+ can help. We work with community organizers every day.